
#CraftYourMoment
We believe that every cup can help you "Craft Your Moment," making each sip special and memorable.

The Birth of Cheralle
In October 2024, 'Cheralle' was established in Jingdezhen, world's 'Porcelain Capital,' a city with over 1,400 years of ceramic history dating back to 618 AD. From 1271 to 1912, Jingdezhen was the primary producer of royal ceramics, supplying artworks that became treasured by the royal family. China is the birthplace of ceramics, and Jingdezhen continues this rich tradition today.

The origin of kaolin
Gaoling Village in Jingdezhen is where kaolin was first discovered in the world, and the name "kaolin" is derived from the name of Gaoling Village. Kaolin is renowned for its fineness, purity, and excellent plasticity, making it ideal for high-temperature firing, which prevents deformation. This quality makes kaolin the best raw material for producing high-end ceramic products, providing strong support for Jingdezhen's status as the world capital of porcelain.

Discovering Handmade Beauty
In September, my husband Liam and I visited Jingdezhen and stumbled upon a charming shop specializing in handmade ceramic coffee cups. We were immediately captivated by the stunning cups displayed in the window, each featuring a unique glaze unlike anything we had ever seen before. After chatting with the shop owner, we learned that they have been immersed in the Jingdezhen ceramic industry for over 10 years, which allowing them to develop their own distinctive glazes.

Overlooked Craftsmanship
During our visit, we explored the museum in Jingdezhen and were amazed to discover that turning clay into ceramics involved 72 distinct processes in ancient times. We also visited many artisans' shops and admired their work. Jingdezhen is home to many skilled artisans who preserve traditional Chinese ceramic styles, alongside talented young craftsmen creating modern, varied, and sophisticated products. Unfortunately, their incredible work often goes unnoticed.
Beginning of Our Journey
Inspired by our visit, we created 'Cheralle' to share Jingdezhen's rich ceramic culture and craftsmanship with the world through our cups. We believe that wonderful things deserve to be shared, and this thousand-year-old craft should be celebrated. At Cheralle, we focus exclusively on crafting high-quality, safe, and healthy coffee cups. We believe that every cup can help you "Craft Your Moment," making each sip special and memorable.
What Sets Cheralle Apart
Our ceramics are fired at 1200 degrees Celsius, lead-free, and non-toxic, prioritizing your well-being.
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Company Information
Name: Shenzhen Jing Yu Hai Technology Co., Ltd.
Address: Room 601-59, Building 1,
Meinian International Plaza,
Xinggong Road, Taohuayuan Community,
Zhaoshang Subdistrict, Nanshan District,
Shenzhen, China